Review: Oriflame Sweden Pure Colour Lipstick – Rich Red

Hi Guys! How are you all?
You guys already know how much I love lipsticks, lip glosses and tints.. Today I am sharing my review about another product from my Oriflame haul, the Pure Colour Lipstick…
These lipsticks have eight shades in their range – Desert Rose, Warm Fuchsia, Rich Red, Radiant Red, Tempting Brown, Mink Brown, Black Cherry and Ripe Plum. All these colors are so experimental and beautiful but I love Reds and bought the shade Rich Red, so that even if I am unhappy with the product, I can wear it. No matter how many mattes and liquid lippers we have in market, the regular lipsticks can never go out of trend and I found this range really affordable… So without blabbering further, lets dive into the review..


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Product Desciption: Not mentioned

Product Code: 23547

 Oriflame Sweden Pure Colour Lipstick

Ingredients: Not mentioned

Packaging: This lipstick comes in a cylindrical, glossy, opaque, black, plastic bullet with a transparent plastic cap which allows to view the shade easily.  The click cap has a loose packaging, doesn’t lock properly and the lipstick is really small, light weight and travel friendly. The overall packaging is very basic, prone to breakage and has nothing too fancy.

 Oriflame Sweden Pure Colour Lipstick

Smell: Floral, mild, pleasant

Cost: Rs. 169 for 2.5 g

Shelf Life: 24 months

Availability: Here {No affiliate link}

 Oriflame Sweden Pure Colour Lipstick | Product Details

{Also Read: Oriflame Sweden Pure Colour Intense Lipstick – Fabulous Fuchsia Review}

Texture: Soft, creamy

 Oriflame Sweden Pure Colour Lipstick | On my lips

Finish: Satin

Pigmentation: Really low, multiple swipes needed for obtaining little color

Shade: This shade “Rich Red” is not Red at all and has pink undertones to it. It looks natural and nice though but doesn’t match its name. This shade will flatter all skin tones.

Staying Power: This lipsticks has a staying power of two-three hours depending on the weather, talking and eating. It starts fading after two and a half hours and removes completely if I eat or drink something.

 Oriflame Sweden Pure Colour Lipstick | Single and double swatch

My Experience: I am a lipstick lover and I can go on with any shade but whenever I try a new lipstick brand, I always buy red because its perfect for every occasion whether it’s an evening party, a wedding function, a trip to a movie theatre, a vacation, a business or social event or just another day at work. Now when a lipstick says Rich Red, I hope you know what to expect. I am not the person who would not try out any other lipstick except mattes. I like to go with all kind of finish depending on the entire makeup look I am going for. Sometimes I love extremely matte lipsticks while on other days, I love to go on with glosses. There is no hard-fast lipstick rule according to me due to which I had not expected this lipstick to have a certain finish because when you do that, you don’t settle for less and all you’re left with is disappointment.

This lipstick has a soft, creamy texture and feels like you’re applying butter on your lips, literally. It also has a glint of shimmer to it but that doesn’t show on the lips. It just looks glossy due to is texture but you can not see any shimmer going on beneath. What I love about this range is the fact that all these colors will complement most skin tones and they’re highly affordable. The buttery formula makes my lips moisturized and prevent flaky, dry or chapped lips but I am highly disappointed by its staying power and pigmentation. The color I see on the lipstick bullet no where matces to what is there on my lips. I swipe it multiple times to get a little bit of color but it is not at all Red. This lipstick has pink undertones to it and forget about Rich Red, I cannot even see it near red.
 Oriflame Sweden Pure Colour Lipstick | Swatch of multiple swipes

As for the application part, it glides smoothly on my lips, doesn’t crease up and looks even but I cannot see any coverage in it. The staying power is really less and stays on my lips for hardly two-three hours. The smell of this lipstick is really floral and nice but not overpowering and vanishes off in a minute. It disappears as soon as I eat something but overall the texture is moisturising and I can wear it off to college. It stays a little longer when I apply a lip liner underneath. It is light weight, travel friendly but I am also upset with the packaging. The cap is very light, prone to breakage and not very tight. It comes off sometimes in my bag which is enough to ruin my lipstick. I’d say this lipstick is very creamy, not very pigmented, has a little staying power but can be touched-up easily, is easy on our pockets and can be worn off to places where you need to be subtle and casual.

Pros of Oriflame Sweden Pure Colour Lipstick:

  • Good for daily use
  • Nice smell
  • Affordable
  • Eight shades to choose from
  • The color would suit most skintones
  • Creamy texture
  • Glides smoothly on the lips
  • Doesn’t look patchy
  • Moisturising
  • Keeps lips away from being flaky, dry or chapped
  • Available on discounts
  • Light, small, travel and pocket friendly

Cons of Oriflame Sweden Pure Colour Lipstick:

  • Not long lasting
  • Staying power of 2-3 hours
  • Smudges and transfers easily
  • Bad pigmentation
  • Sheer coverage
  • Little quantity
  • No sun protection factor
  • Rich red is not rich red, has pink undertones
  • Packaging not sturdy, prone to breakage
  • Doesn’t come in an outer packaging
  • Has no ingredients list
  • Available only through online shopping portals or Oriflame consultants


 Oriflame Sweden Pure Colour Lipstick | Smudges and transfers easily
So that’s it for today guys! I hope you liked this post! Do let me know by commenting below. Don’t forget to share this post and follow my blog..
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